A new award for the city
Madrid received the award on Thursday 28 November during the “World Travel Awards”, also known as “Tourism Oscars” in this sector, an event held every year in which awards are given to destinations based on different categories.
Thus, the capital becomes the first Spanish city to receive this award, overcoming its rival Las Vegas, which had won for 6 consecutive years. In this 26th edition it competed with the following cities:
- Abu Dhabi, UAE
- Bogota, Colombia
- Cancun, Mexico
- Dubai, UAE
- Durban, South Africa
- Hong Kong, China
- Las Vegas, Nevada, USA
- Melbourne, Australia
- Paris, France
- Quito, Ecuador
However, it was not the only category in which it had been nominated. Madrid was nominated for ‘World’s Leading Business Travel Destination 2019’ and ‘World’s Leading Meetings & Conference Destination 2019’, although it was only in this last one where it received the award.
The award was presented to Almudena Maíllo, delegate of Tourism of the Madrid City Council, and David Noack, director of the Madrid Convention Bureau, by the founder of these awards, Graham Cooke, at the ceremony held at the Royal Opera House in Muscat (Sultanate of Oman).
The jury took into account several factors to decide for this city, including the collaboration of public and private institutions, the opening of new hotels, the dynamism of the city and customer satisfaction.
Despite these latest trends, Madrid already has a long history in this type of event, standing out from other cities in recent years. Proof of this is its leadership position in the ranking of the International Congress and Convention Association (ICCA). This year, it consolidated its position as the third city in the world in terms of the number of congresses, with a total of 165.
On the other hand, according to a study carried out by Madison, more than 23,000 meetings were held in Madrid in 2018, a 15% increase on the previous year.
With the celebration of the UN Climate Change Conference next week and a full calendar of fairs and congresses for 2020, we hope that all professionals who organize this type of events, including Event Life, will set the bar very high.
Event Life is an event agency specialized in Madrid and Barcelona. We know our cities really well, so we know everything they have to offer.
From hotel reservations, company dinners, or private transfers, we take care of all the details regarding strategy, logistics and staff for your event.
Do not hesitate to contact us here.